About
We built Highland Park Tattoo because we wanted to create a different kind of tattoo experience.
Located right outside New Brunswick and down the street from Rutgers, our shop is a bright, creative, and laid-back space where anyone—and everyone—is welcome.
We don’t do intimidating vibes or cookie-cutter flash. We’re all about custom work built to last. Most importantly, we specialize in tattooing all skin tones. Tattooing is for everyone, and we have the technical experience to ensure your vision looks vibrant, clean, and incredible on your skin.
Whether it’s your first small piece or you’re working on a full sleeve, we’re here to collaborate, hang out, and make something you’ll love wearing.
Meet Seth Lawrence
Seth is an artist first. Long before he ever picked up a tattoo machine, he was obsessed with creating, and that fine-art mentality shapes every single piece he designs. Now an award-winning artist with a decade of professional tattooing experience, he opened Highland Park Tattoo to bring a truly custom, elevated experience to the neighborhood.
Known for clean lines, solid technique, and a zero-ego attitude, Seth takes your ideas and turns them into timeless body art. He’s a perfectionist about his craft but incredibly easygoing to sit with. For Seth, the process is just as important as the final product—he works closely with you to make sure the design fits your body, your style, and your vibe perfectly.
Let's build something.
Got an idea? Swing by the shop, drop us a line, or check out what we’re working on right now.